Over 30 years of research using the best criteria
En Apunto ayudamos a organizaciones a comprender mejor a las personas, los mercados y los contextos en los que toman decisiones.
Combinamos metodología, experiencia operativa y lectura estratégica para transformar información compleja en conocimiento útil.
Let's beginA way of working that prioritizes judgment
Mission
We generate social and market information rigorous, contextualized, and actionable so that our customers can make decisions with clarity and confidence.
Values
Rigor, innovation, ethics, and transparency.
Approximation
We apply mixed methodologies with territorial and social sensitivity, produciendo información precisa y útil para orientar acciones estratégicas.
A long history
Foundation
Apunto was founded with a clear focus: rigorous, decision-oriented research.
First offices
Opening of our own facilities with rooms for qualitative studies.
Digitization
Integration of digital methodologies and multichannel studies.
New phase
We expand our capabilities to respond to complex social and market contexts.
We help you turn data into results
Desde la estrategia hasta la ejecución: metodología, experiencia operativa y análisis riguroso.
Let's begin