{"id":918,"date":"2025-07-15T00:55:01","date_gmt":"2025-07-15T00:55:01","guid":{"rendered":"https:\/\/pruebaweb14072025.es\/?page_id=918"},"modified":"2026-02-04T23:21:42","modified_gmt":"2026-02-04T23:21:42","slug":"inicio","status":"publish","type":"page","link":"https:\/\/apuntosl.es\/en\/","title":{"rendered":"Inicio"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-d833910b alignfull uagb-is-root-container\"><div class=\"uagb-container__shape uagb-container__shape-bottom uagb-container__shape-above-content uagb-container__invert\" data-negative=\"false\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\"><path class=\"uagb-container__shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"><\/path><\/svg><\/div>\n<section class=\"hero-home\">\n  <div class=\"hero-text\">\n    <h1>Entender el mercado nunca fue tan f\u00e1cil<\/h1>\n    <p>M\u00e1s de 30 a\u00f1os transformando datos en conocimiento para ayudarte a actuar con certeza y visi\u00f3n.<\/p>\n    <a href=\"http:\/\/apuntosl.es\/contacto\/\" class=\"hero-btn\">Comencemos<\/a>\n  <\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4430a44a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<header class=\"wp-block-uagb-advanced-heading uagb-block-4e59d45e circulo-verde\"><h2 class=\"uagb-heading-text\">Sectores<\/h2><\/header>\n\n\n\n<div class=\"mi-galeria\">\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/bebidas-y-alimentacion-1.png\" alt=\"Bebidas y Alimentaci\u00f3n\" title=\"Inicio\">\n    <div class=\"nombre\">Bebidas y Alimentaci\u00f3n<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"50\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/salud-belleza-y-farmacia-1.png\" alt=\"Salud, Belleza y Farmacia\" title=\"Inicio\">\n    <div class=\"nombre\">Salud, Belleza y Farmacia<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/medios-y-entretenimiento-1.png\" alt=\"Medios y Entretenimiento\" title=\"Inicio\">\n    <div class=\"nombre\">Medios y Entretenimiento<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"150\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/banca-y-seguros-1.png\" alt=\"Banca y Seguros\" title=\"Inicio\">\n    <div class=\"nombre\">Banca y Seguros<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/profesionales-y-servicios-1.png\" alt=\"Profesionales y Servicios\" title=\"Inicio\">\n    <div class=\"nombre\">Profesionales y Servicios<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/viajes-yturismo-1.png\" alt=\"Viajes y Turismo\" title=\"Inicio\">\n    <div class=\"nombre\">Viajes y Turismo<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"300\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/consumo-y-hogar-1.png\" alt=\"Consumo y Hogar\" title=\"Inicio\">\n    <div class=\"nombre\">Consumo y Hogar<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"350\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/infantil-y-educacion-1.png\" alt=\"Infantil y Educaci\u00f3n\" title=\"Inicio\">\n    <div class=\"nombre\">Infantil y Educaci\u00f3n<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"400\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/electrodomesticos-y-electronica-1.png\" alt=\"Electrodom\u00e9sticos y Electr\u00f3nica\" title=\"Inicio\">\n    <div class=\"nombre\">Electrodom\u00e9sticos y Electr\u00f3nica<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"450\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/energia-y-telecomunicaciones-1.png\" alt=\"Energ\u00eda y Telecomunicaciones\" title=\"Inicio\">\n    <div class=\"nombre\">Energ\u00eda y Telecomunicaciones<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"500\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/tecnologia-e-innovacion-1.png\" alt=\"Tecnolog\u00eda e Innovaci\u00f3n\" title=\"Inicio\">\n    <div class=\"nombre\">Tecnolog\u00eda e Innovaci\u00f3n<\/div>\n  <\/div>\n  <div class=\"item\" data-aos=\"fade-up\" data-aos-delay=\"550\">\n    <img decoding=\"async\" src=\"http:\/\/apuntosl.es\/wp-content\/uploads\/2025\/10\/retail-y-gran-consumo.png\" alt=\"Retail y Gran Consumo\" title=\"Inicio\">\n    <div class=\"nombre\">Retail y Gran Consumo<\/div>\n  <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-dbe7ba61 alignfull uagb-is-root-container\"><div class=\"uagb-container__shape uagb-container__shape-top\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\"><path class=\"uagb-container__shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"><\/path><\/svg><\/div><div class=\"uagb-container-inner-blocks-wrap\">\n<header class=\"wp-block-uagb-advanced-heading uagb-block-aa135e37 circulo-verde\"><h2 class=\"uagb-heading-text\">Soluciones<\/h2><\/header>\n\n\n\n<section class=\"home-solutions\">\n  <div class=\"container-wide\">\n\n    <!-- Subt\u00edtulo -->\n    <p class=\"solutions-intro\">\n      Dise\u00f1amos y ejecutamos estudios de mercado e investigaciones sociales\n      combinando metodolog\u00eda, experiencia operativa y rigor anal\u00edtico.\n    <\/p>\n\n    <div class=\"solutions-grid\">\n\n      <!-- Estudios de mercado -->\n      <div class=\"solutions-box market\">\n        <h3>Estudios de mercado<\/h3>\n\n        <div class=\"solutions-block\">\n          <h4>Cualitativos<\/h4>\n          <ul>\n            <li>Reuniones de grupo \/ Focus group<\/li>\n            <li>Entrevistas etnogr\u00e1ficas y en profundidad<\/li>\n            <li>Observaci\u00f3n participante y toma de notas<\/li>\n            <li>Recepci\u00f3n de participantes<\/li>\n            <li>V\u00eddeo streaming<\/li>\n            <li>Catering<\/li>\n          <\/ul>\n        <\/div>\n\n        <div class=\"solutions-block\">\n          <h4>Cuantitativos<\/h4>\n          <ul>\n            <li>Entrevista personal (F2F), CAPI, etc.<\/li>\n            <li>Hall test (en salas propias)<\/li>\n            <li>Test de producto y dise\u00f1o<\/li>\n            <li>Mystery shopper<\/li>\n            <li>Auditor\u00edas de calidad<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n\n      <!-- Investigaciones sociales -->\n      <div class=\"solutions-box social\">\n        <h3>Investigaciones sociales<\/h3>\n\n        <div class=\"solutions-block\">\n          <h4>Cualitativos<\/h4>\n          <ul>\n            <li>Dise\u00f1o de entrevistas<\/li>\n            <li>Dise\u00f1o de perfiles<\/li>\n            <li>Realizaci\u00f3n en salas propias<\/li>\n            <li>Transcripci\u00f3n, codificaci\u00f3n y an\u00e1lisis<\/li>\n          <\/ul>\n        <\/div>\n\n        <div class=\"solutions-block\">\n          <h4>Cuantitativos<\/h4>\n          <ul>\n            <li>Dise\u00f1o de cuestionarios<\/li>\n            <li>Dise\u00f1o de muestra<\/li>\n            <li>Programaci\u00f3n de cuestionarios<\/li>\n            <li>An\u00e1lisis de resultados<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <!-- CTA -->\n    <div class=\"solutions-cta\">\n      <a href=\"\/soluciones\" class=\"btn-primary\">\n        Ver todas las soluciones\n      <\/a>\n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n<section class=\"cta-fullscreen\">\n  <div class=\"cta-overlay\">\n    <div class=\"cta-text\">\n      <h2>Conoce nuestros espacios<\/h2>\n      <a href=\"http:\/\/apuntosl.es\/espacios\" class=\"cta-btn\">Ver espacios<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  const section = document.querySelector(\".cta-fullscreen\");\n  const images = [\n    \"http:\/\/apuntosl.es\/wp-content\/uploads\/2026\/02\/Espacio-1-scaled.png\",\n    \"http:\/\/apuntosl.es\/wp-content\/uploads\/2026\/02\/Espacio-2-scaled.png\",\n    \"http:\/\/apuntosl.es\/wp-content\/uploads\/2026\/02\/Espacio-3-scaled.png\"\n  ];\n  let index = 0;\n\n  setInterval(() => {\n    index = (index + 1) % images.length;\n    section.style.backgroundImage = `url('${images[index]}')`;\n  }, 5000); \/\/ cambia cada 5 segundos\n});\n<\/script>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-33d0ac61 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<section class=\"stats-modern\">\n  <div class=\"stats-image\"><\/div>\n  <div class=\"stats-overlay\">\n    <div class=\"stats-numbers\">\n      <div class=\"stat-item\" data-aos=\"fade-up\" data-aos-delay=\"0\">\n        <h3>+30<\/h3>\n        <p>A\u00f1os de experiencia en el sector<\/p>\n      <\/div>\n      <div class=\"stat-item\" data-aos=\"fade-up\" data-aos-delay=\"200\">\n        <h3>+2500<\/h3>\n        <p>Proyectos exitosos<\/p>\n      <\/div>\n      <div class=\"stat-item\" data-aos=\"fade-up\" data-aos-delay=\"400\">\n        <h3>+500.000<\/h3>\n        <p>Personas encuestadas<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  const sections = document.querySelectorAll(\".stats-modern\");\n\n  const animateCounter = (counter) => {\n    const target = +counter.textContent.replace(\/[^\\d]\/g, '');\n    let current = 0;\n    const duration = 2000; \/\/ duraci\u00f3n total en ms\n    const startTime = performance.now();\n\n    const update = (now) => {\n      const elapsed = now - startTime;\n      const progress = Math.min(elapsed \/ duration, 1);\n      \/\/ Curva de velocidad 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observer.observe(section));\n});\n<\/script>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-348876f2 default uagb-is-root-container\"><div class=\"uagb-container__shape uagb-container__shape-top uagb-container__shape-above-content\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\"><path class=\"uagb-container__shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"><\/path><\/svg><\/div>\n<section class=\"cta-home\">\r\n  <div class=\"cta-text\">\r\n    <h1>Te ayudamos a transformar datos en resultados<\/h1>\r\n    <p>\r\n      Desde la estrategia hasta la ejecuci\u00f3n: metodolog\u00eda, experiencia\r\n      operativa y an\u00e1lisis riguroso.\r\n    <\/p>\r\n    <a href=\"http:\/\/apuntosl.es\/contacto\" class=\"cta-btn\">Comencemos<\/a>\r\n  <\/div>\r\n<\/section>\n<\/div>\n\n\n\n<!-- AOS Animation Library -->\n<link href=\"https:\/\/unpkg.com\/aos@2.3.4\/dist\/aos.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/unpkg.com\/aos@2.3.4\/dist\/aos.js\"><\/script>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  AOS.init({\n    duration: 1000,\n    once: true,\n    easing: 'ease-in-out'\n  });\n});\n<\/script>\n\n\n\n<script>\ndocument.addEventListener(\"scroll\", () => {\n  if (window.scrollY > 50) {\n    document.body.classList.add(\"scrolled\");\n  } else {\n    document.body.classList.remove(\"scrolled\");\n  }\n});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Entender el mercado nunca fue tan f\u00e1cil M\u00e1s de 30 a\u00f1os transformando datos en conocimiento para ayudarte a actuar con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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